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Labelography 101: Finding the Best Sounding Vintage Vinyl Pressings

Just because a record is pressed on vinyl doesn’t mean it’s guaranteed to sound good. In fact, there are both high-quality pressings and low-quality pressings. With the increasing trend of digital transfers to vinyl, many vinyl collectors are searching for vintage pressings to enjoy the rich, authentic analog sound. However, even some older pressings can fall short on sound quality.

So, how can you identify pressings with the best sound quality? A reliable way to start is by looking at the record label. Certain labels are known for producing great-sounding vintage records, increasing your chances of finding what could be an audiophile record in the dollar bins.

This article explores a some popular vintage record labels recognized for quality, helping you better navigate the search for high-quality vinyl records. Keep in mind that while these labels have a strong reputation, not every recording or pressing under these names will deliver audiophile-level quality. Ready to dig in? Let’s get started!

Why Columbia “Six Eye” Vinyl Pressings Are Sought After by Collectors

columbia "six eye" label
Columbia Six Eye Record Label / Picture Source – LondonJazzCollector

The Columbia “Six Eye” labels, used from the 1950s to the early 1960s, are a top indicator of first or early pressings for records released by Columbia in that time frame and we must say, they are generally records with high-quality sound. Beyond their distinctive look, many collectors seek out these “Six Eye” pressings for their superior audio quality.

One reason these records sound so good is that earlier pressings were closer to the original master tapes, preserving that authentic, rich sound. The stampers used during this period in Columbia’s history contributed to the great sound quality as well. To know if your Columbia “six-eye” pressing is a first pressing, the matrix number on the dead wax will be stamped, not etched and it will end with either a 1A, 1B or 1C.

1A, 1B, and 1C are also designations for the pressing plants used by Columbia Records:

  • 1A: Lacquers were pressed in Terre Haute, Indiana
  • 1B: Lacquers were pressed in Pitman, New Jersey
  • 1C: Lacquers were pressed in Santa Maria, California 

For the best jazz listening experience, aim for a VG+ (Very Good Plus) or better copy on the “Six Eye” label, as this condition level ensures optimal sound. Keep in mind, though, that some of these desirable records can come with a hefty price tag, especially in mint condition.

Why Columbia “Two Eye” Labels Are a Solid Choice for Vinyl Collectors

columbia "two eye" label
Columbia Two Eye Record Label / Picture Source – LondonJazzCollector

The Columbia “Two Eye” labels, in print from late 1962 until 1970, are a hallmark of quality vinyl pressings and are popular among collectors. Although they may not have the same visual appeal as the earlier “Six Eye” labels, “Two Eye” records typically offer excellent sound quality and cover a broader range of genres, including rock, making them a versatile choice.

If you come across a Columbia “Two Eye” pressing, you’re in luck—these records are known for their high fidelity and authentic sound. For the earliest of the “Two Eye” variants, look for mono LPs featuring the phrase “Guaranteed High Fidelity” at the bottom of the label. This detail often indicates a closer link to the original master tapes and makes for a great listening experience.

While “Two Eye” pressings may be more affordable than “Six Eye” versions, they’re still an excellent choice for collectors who want a solid mix of quality and genre variety. For the best sound, aim for a VG+ or better condition.

Why RCA Living Stereo “Shaded Dog” Pressings Are a Collector’s Favorite

rca victor "shadowed dog" label
RCA Living Stereo “Shaded Dog” / Picture Source – www.shadeddog.com

Early RCA Living Stereo “Shaded Dog” pressings are highly prized by vinyl collectors for their exceptional sound quality and historical value. These records, identifiable by the “Living Stereo” banner across the top and the iconic RCA dog logo with a shaded background, represent some of the finest audio fidelity from RCA’s early stereo era. You will commonly see classical releases on the RCA “Shaded Dog” label variant.

When searching for “Shaded Dog” pressings, pay close attention to a few details. First, make sure the RCA dog logo has a shaded background. If the background is a plain red, you’ve likely found a “White Dog” pressing, which is less sought after due to lower sound quality. Another caveat: if the label or sleeve has “Dynagroove” branding, it’s not a true “Shaded Dog” pressing—Dynagroove releases generally don’t offer the same audiophile quality.

Finding a “Shaded Dog” in clean condition can be a challenge, but if you spot one in EX-NM, it’s worth the investment. With their unmatched sound and rarity, these records are a standout addition to any vinyl collection.

Atlantic “Plum” Label – Presswell & Monarch

Atlantic "plum" label
Atlantic Plum Label / Picture Source – CVINYL.COM

The Atlantic “Plum” label, featured on early red and purple vinyl releases, is a rare find and holds special appeal for vinyl collectors seeking top-quality sound. While identifying pressing plants may go beyond basic labelography, some collectors specifically seek out Presswell pressings, which can be found on both the older “Plum” labels and the later, more common green and red labels. Older “Plum” labels typically used the original stampers, adding to their collectible appeal.

To confirm a Presswell pressing, look for the “PW” etching in the run-out groove or “deadwax.” Other matrix codes, like “LW” or “MO,” indicate a Monarch pressing. Both Presswell and Monarch pressings have their fans—many consider Presswell pressings to offer superior audio fidelity, while others prefer the unique sound quality of Monarch pressings.

Ultimately, it’s a matter of personal preference. The beauty of vinyl collecting lies in the listening experience, so why not grab a copy of each and decide for yourself?

Why Deutsche Grammophon “Tulip” Label Pressings Are Coveted by Collectors

deutsche grammophon "tulip" label
Deutche Grammophon Tulip Label / Picture Source – joostvandernet.nl

SImilar to the RCA ‘Shaded Dog” releases, older Deutsche Grammophon pressings with the iconic “Tulip” label are highly sought after, especially by classical music enthusiasts, for their warm, analog sound. These “Tulip” pressings are distinguished by the flowered border around the label and are generally favored over later versions. If you’re crate digging and spot a Deutsche Grammophon release, look for this floral design—it’s often an indicator of a quality, analog pressing.

Be mindful, however, of later Deutsche Grammophon pressings with a white and blue ring on the label. These versions, sometimes labeled “audiophile digital,” may not offer the same analog warmth that collectors seek. Still, personal preference matters; if it’s a release you’re interested in, trust your ears and give it a try.

Why Vertigo “Swirl” Label Pressings Are Must-Haves for Vinyl Collectors

vertigo "swirl" label
Vertigo “Swirl” Label

The Vertigo “Swirl” label is an iconic marker for collectible rock and progressive vinyl, known for its hypnotic black-and-white swirl design and exceptional sound quality. These pressings, released primarily in the late 1960s and early 1970s, are highly valued by collectors for their rarity and the depth of sound they deliver, capturing the raw energy of the era’s rock and prog music.

When crate digging, spotting a Vertigo “Swirl” label can mean you’ve found a true gem. These early pressings are prized not only for their sonic clarity but also for their unique visual appeal. Later Vertigo labels switched to other designs, so the original “Swirl” is your best bet for vintage sound.

For audiophiles and collectors alike, a “Swirl” pressing is a standout addition to any vinyl collection. Just keep in mind that they can be pricey—condition is key, so aim for a VG+ or better copy to enjoy the full audio experience.

Why White Label Promo Records Are Sought Out by Collectors

Atlantic white-label promo label

“White Label Promo” records are a highly sought-after category among vinyl collectors. These promotional copies, often marked with phrases like “PROMOTIONAL COPY” or “SAMPLE COPY,” are early pressings sent to radio stations and media outlets before the album’s official release. The goal was for DJs and journalists to play the music on air, generating buzz around the upcoming release.

Collectors value white label promos because they represent some of the earliest pressings, capturing high-quality sound with minimal wear. Many promo copies feature a plain white label, setting them apart visually and marking them as limited-edition items that were never mass-produced for general sale. If you find one in clean condition, you’ve got a unique piece that’s both rare and reflective of the original studio sound.

It’s important to note that not every promo copy is a first pressing. Occasionally, when albums are reissued, promo copies of those reissues are also produced. If you’re seeking a promo copy for its sound quality, try to find one from the album’s initial release. But if you’re simply looking to add unique variants of your favorite album to your collection, go ahead and collect them all!

Due to their scarcity and exclusivity, white label promos hold special appeal for those looking to add unique, high-quality pressings to their collections.

Conclusion: Enhancing Your Vinyl Collection Through Label Variations

It’s worth reiterating: finding a release on any of the labels above doesn’t guarantee an audiophile-quality record. Instead, this article provides a quick-reference list of label variations that often indicate high-quality pressings, helping you spot sought-after records more easily while crate digging. With countless label variations across genres, collecting vinyl offers an endless journey of discovery.

For those who want to dive deeper, many resources, from comprehensive books to online databases, delve into the intricate labelography of specific genres and formats. Some labels are prized for their collectibility, others for their value, and some simply for their iconic design. This article highlights some favorites, but there are many more, including memorable ’60s and ’70s labels like ATCO, DERAM, Harvest, and Apple Records.

Ultimately, this guide offers just one perspective on what makes vinyl collecting so rewarding. So keep exploring, keep spinning, and most importantly, enjoy the thrill of building a collection that’s uniquely yours!


Check out episode 1 of Vintage Media Grading–The Podcast by pressing the “play” button above.

To learn more about having your collectible vinyl records graded and encapsulated, including slab preparation services, visit us at VMGvinyl.com

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